John Meadows, in on of his recent podcasts, evokes schooldays, when – this was in the early 70s – he and his buddies went to a costume party at school, dressed as a biker. There was a swastika on their leather jacket, but nobody really cared: neither the teachers at school, nor the kids or their parents. It was the 70s. John is then asking his audience if that would go unnoticed in 2008.
As many of you already know, I was a radio person. I worked in a radio.
And my home country is Romania. Therefore I listen tons of radio over the web from Romania, and I closely follow the audio landscape there.
The most exciting news from that part of the world is the coming-of-life of a new FM station, headquartered in Bucharest, Romania’s capital.
It’s a hit radio, an addition to a tough competition. It will be called ZU FM, and its manager (don’t exactly know his job title) is a fellow radio-person that I follow for some time on his blog, Tony Tesiu.
So far so good.
Their pre-launching campaign is a very exciting multi-media, web 2.0 event. These are smart, web-savvy people. They have a blog, they have a flexible concept behind it (who is ZU?), they are all over the place. Nice! Starting with the name, nice!
I opened their webpage this morning…and look what I saw:
John’s thoughts came to mind right away!
Let me translate the text for you:
BUZDUGAN and MORAR (the morning show hosts)
PROCLAIM THE DICTATORSHIP
OF THE FEEL-GOOD
** ** *
I am positive that the guys at Radio ZU were smart enough to get a clearance from their legal dept. before posting.
But then…why did they do it?
I don’t think the visuals are funny. I didn’t laugh.
I don’t think the text is catchy. The dictatorship of feel-good would be crushing for me. I need my crappy days to rightly evaluate my happiness. I hate being happy all the time, and the dictatorship will do exactly that.
If they are not funny (they did show this to their friends before, didn’t they??), why did they post it? For the benefit of the attention-magnet that an insult is? Cause many people will take offense.
Anyway, this curbs a bit my enthusiasm of following the birth of their new radio station. My comment on their blog didn’t even pass through their moderator. It wasn’t pro-dictatorship -)
Maybe they are not that smart.
Maybe they are not that web-savvy (no Facebook, no MySpace – tons of potential Romanian listeners are on both).
What are your thoughts on this picture?
OTHER BLOG ENTRIES I WROTE ABOUT RADIO:
To my Romanian readers: am mai scris cite ceva despre ZU aici.
I wrote about radio a-la-carte here (dealing with ill-tempered guests).
Investing in radio? My ideas here.
My podcast playlist can help you if you are a music director for your station.